For UK law firm owners
The proven formula for law firm profitability, finally made visible.
We know — from twelve years running a successful firm — exactly which numbers actually move profit. Then we build the dashboard that tracks them, and translates them into plain English every week.
The problem
Most small firms are flying blind on the numbers that matter most.
You can pull a P&L. You can see WIP. You probably get a billing report on a Monday. None of that tells you whether your firm is genuinely profitable — or where the money is actually being made and lost.
So decisions get made on instinct. New hires, fee changes, marketing spend, which work to chase — all of it guided by a feeling, not a figure. That works, until it suddenly doesn't.
The gap we close
Fragments everywhere. One picture, finally.
Most firms already have the data — it's just scattered. Billing sits in one place, WIP in another, marketing spend somewhere else, and payroll figures arrive weeks after the fact. By the time you've pieced together what happened, it's too late to do anything about it.
We don't add another tool to the pile. We design the single view that brings your firm's picture together — your debtor days before they hit cashflow, the marketing that actually turns into instructions, the utilisation that looks healthy on paper but hides write-off trouble. All in one place, refreshed weekly, written in plain English by someone who has been in your chair.
First, a focused engagement to understand your firm and map the metrics that matter. Then we build the system quietly around your existing workflow — so the right numbers surface automatically, and every Monday you know exactly where you stand.
What you get
A weekly view that finally makes sense of your firm.
You stop measuring in fragments. Every Monday, one clear picture: whether the firm made money last week, where it came from, and where it leaked. No more finding out in month three that your biggest client's matter has been running at a loss. No more guessing which fee earner's apparently strong billing hides crippling write-offs.
You'll see which instructions are actually profitable — and which ones eat time you can't afford. Whether your lock-up is creeping up before it becomes a cashflow crisis. Whether that marketing campaign you signed off is bringing in the right kind of work, or just noise. The numbers are yours, already sitting in your systems; we just bring them into one place, filter out the noise, and tell you what to do about it.
This isn't an off-the-shelf dashboard with law-firm branding. It's built around how you actually work — your case types, your billing rhythm, the way your partners split profit — so the picture it shows is your firm's reality, not a template's approximation.
Who's behind this
Built from twelve years inside a real firm.
Twelve years building and running a successful, multi-award-winning UK law firm — from start-up to recognised practice — before stepping back to help other owners do the same.
Co-author of a book on starting a law firm. This system is the discipline we wish we'd had a decade earlier, now made available to the small-firm owners who'd rather lead with clarity than instinct.
Early access
Stop guessing at your own firm.
Join the waitlist for early access. We'll be in touch with a short, confidential conversation about your firm and the metrics that would change everything if you could finally see them.